Process-based Strategic Planning

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Medicine
Process-based Strategic Planning

Process-based Strategic Planning

Name: Process-based Strategic Planning
ISBN: 9783540366089

Professor Dr. rer. pol. Rudolf Grünig, Professor Dr. rer. pol. Richard Kühn (auth.)

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A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources.

Developing future strategies is an important and complex task which is the core issue in this book.

After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains fresh material.

Categorie:

Medicine

Anno:

2006

Casa editrice:

Springer Berlin Heidelberg

Lingua:

english

Pagine:

ISBN 10:

3540366083

ISBN 13: